Supersports: A Multi-Brand
Omnichannel Case Study

How digitising the store resulted in greater in-store and online sales

Self Service Self Service
Mercaux was easy to integrate, quick to implement and did not require a lot of additional resources to launch. The positive ROI in the 10 pilot stores has encouraged us to roll out to more stores, and the platforms supports our needs in enabling omnichannel sales in stores.
Tony Morton
President, CRC Sports

Partnership Objectives

SuperSports (part of Central Group) wanted to increase LTV and sales by improving the customer experience by transforming into a true omnichannel business to initially mitigate the impact of the pandemic.
  • Enhance in-store customer experience through assisted selling tools
  • Improve in-store conversion and UPT via automated cross-sell and alternatives
  • Generate new ecommerce orders by purchasing online from store

Solutions

Sales Assist & Omnichannel Styling & Cross-selling Omnichannel Payments
  • Sales Assist & Omnichannel
    Powerful catalogue search functionality and barcode scanning to access product descriptions, real-time in-store and online availability and alternative suggestions to increase the likelihood of purchase.
  • Styling & Cross-selling
    Recommend complementary products to complete a look or inspire customers to purchase complete outfits to increase the basket size and UPT (Units Per Transaction).
  • Omnichannel Payments
    Build a basket containing products available both in-store and online, transact by the customer’s side and fulfil the order accordingly.
Sales Assist & Omnichannel
Powerful catalogue search functionality and barcode scanning to access product descriptions, real-time in-store and online availability and alternative suggestions to increase the likelihood of purchase.
Sales Assist & Omnichannel
Styling & Cross-selling
Recommend complementary products to complete a look or inspire customers to purchase complete outfits to increase the basket size and UPT (Units Per Transaction).
Styling & Cross-selling
Omnichannel Payments
Build a basket containing products available both in-store and online, transact by the customer’s side and fulfil the order accordingly.
Omnichannel Payments

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