Eng

Supersports: A Multi-Brand
Omnichannel Case Study

How digitising the store resulted in greater in-store and online sales

Mercaux was easy to integrate, quick to implement and did not require a lot of additional resources to launch. The positive ROI in the 10 pilot stores has encouraged us to roll out to more stores, and the platform supports our needs in enabling omnichannel sales in stores.

Tony Morton
President, CRC Sports

Partnership Objectives

SuperSports (part of Central Group) wanted to increase LTV and sales by improving the customer experience by transforming into a true omnichannel business to initially mitigate the impact of the pandemic.

Enhance in-store customer experience through assisted selling tools
Improve in-store conversion and UPT via automated cross-sell and alternatives
Generate new ecommerce orders by purchasing online from store

Solutions

Sales Assist & Omnichannel

Powerful catalogue search functionality and barcode scanning to access product descriptions, real-time in-store and online availability and alternative suggestions to increase the likelihood of purchase.

Styling & Cross-selling

Recommend complementary products to complete a look or inspire customers to purchase complete outfits to increase the basket size and UPT (Units Per Transaction).