With a wide range of electronics options available it’s crucial to deploy solutions that simplify the search and discovery process. Make it easy for customers to easily find the right brands, models, and features that align with their specific needs. Additionally, facilitate cross-selling of accessories and add-on services.
Why is a purpose-built solution needed?
Diverse customer needs
Expert advice or quick purchases
Complex Products Parameters
Apply multiple parameters to a single product
Comparisons between models
Easily compare features of different models
Promote relevant add-ons
Offer insurance, after-care services and warranties
A Single App for Store Associates
Advanced Product Search & Comparison
Use powerful search capabilities to filter entire product assortment by features, colour, price, device storage, and more. Show customers a simple comparison view to choose the perfect item.
Access Product Details & Inspirational Content
Elevate product discovery, spotlighting sustainable production, materials, and cross-sell recommendations. Enhance engagement through celebrity endorsements and visual stories that inspire.
Access Customer Profile and Capture In-Store Behaviours
Access a customer’s 360° profile including purchase history, wishlist, loyalty status and personal preferences (brands, colours, features). Capture missing information and in-store behaviour for future remarketing.
Request Items from Stockroom
Save time by eliminating endless replenishments trips to the stock room by sending requests through Mercaux. Provide back-of-house staff with a list of requested products, track progress, and significantly reducing wait times.
Offer Appointment Services
Offer appointment-based visits to your stores, enabling customers to communicate the specifics of their visit in advance, and provide your staff with a single dashboard to manage all appointments and input notes from the visit.
Sell Remotely from Store
Respond to inbound enquiries via E-com, email, or WhatsApp, or initiate brand new outbound conversations. Leverage a customer’s 360° profile to access tailored talking tracks & personalise every interaction.
Promote Add-ons & Checkout
For larger purchases, offer flexible payment option in-store such as Buy Now Pay Later. Additionally, use the opportunity to up-sell offering aftercare service or warranty and complete transaction with mPOS capability.
Leverage Tasks for Timely Next Steps
Orchestrate personalised interactions via Intelligent Task Management by easily creating client-related reminders, or setup automated rules for creating tasks automatically at optimal times.
Flexible Omnichannel Fulfilment
Harness company-wide inventory to create mixed baskets of omnichannel items in-store and remotely, and fulfil these orders through the various channels to support BOPIS, Click & Collect, and ship-from-store.
Keep Staff Focused, Informed and Aligned
Centralise and prioritise daily operations, from visual merchandising to price adjustments and product training, with Intelligent Task Management designed for both manager and HQ-driven tasks created manually, in bulk, or automatically.
Allow Stores & Staff to Easily Track KPIs
Provide stores with immediate access to their KPIs and performance through dynamic dashboards, enabling a clear view of their progress against agreed goals.
Track Usage and Gain Valuable Insights
Harness usage statistics to understand customer journey, lost sales and preferences. Make store staff activities transparent and measurable. Collect actionable insights to refine In-Store CX.
Vertical Overview
Download this vertical overview sheet to share details of our tailored solutions for Electronic stores with colleagues.
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your Stores ?
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