Inventive Retail Group:
Nike & Mercaux Project

Mobile Retail Platform Enabling In-Store
Digital Transformation

Equipped with the sales assist app, Nike store associates improved the in- store customer shopping experience by offering complete looks, being able to instantly find required product and size, articulate product benefits and recommend matching items.

Ekaterina Dobrovolskaya
Head of Nike department, Inventive Retail Group

Project Details & Objectives

Conversion uplift and higher efficiency of Sales People
Superior customer
service
Streamline and simplify communications between HQ and stores

Solutions

Sales Support

Provides sales associates with full product knowledge, inventory overview, alternatives and cross-selling recommendations

Digital Styling

Turns sales associates into styling experts offering looks approved by the brand and showing the best how-to-wear suggestions

VM Operations

Reporting on VM operations with the possibility to communicate with HQ in real time and make corrections according to their comments

In-Store Communication

Allows faster communication between the shop floor and the store warehouse for seamless customer assistance

Rollout Phases & Steps

After proving that leveraging digital technology in-store leads to a superior customer experience and increased sales, Nike proceeded with rollout across more stores and adding new modules and features to the App.