Deliver a superior in-store shopping experience by utilising customer, staff and product data
Without in-store data, you are unable to identify the behaviours that are causing lost sales
In-Store Data Streams
Customer Behaviour reveals what is being requested in-store
Staff Performance reveals how staff are selling in-store
Product Funnel reveals interest levels of products prior to purchase (or not)
Actionable In-store Customer Behaviour
Understand what your customers are requesting most for in-store by analysing search terms and product requests when they approach staff for help.
Analyse Individual Customer Behaviour from your CRM System
Track engagement with your loyal customers to reveal their preferences and behaviours to use in future sales, marketing and promotional activities.
Understand Sales Associate Engagement with Customers
Reveal how your staff are interacting with customers. Match their usage of the App with sales data to reveal impact of Mercaux on sales. Track usage of the App (broken down by store) to ensure a good adoption level is being achieved.
Popular Products and Lost Sales
View the most popular products browsed in-store and understand instances where you lost sales due to lack of inventory.
Analyse Your In-Store Performance in One Centralised HQ Platform
Plug in Third-Party Data to Measure In-Store Attribution
Integrate footfall, POS and eCommerce data feeds into the HQ Platform to attribute customer, staff and product behaviours to converted or lost sales.
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