Supporting multiple verticals
Without in-store data, you are unable to identify the behaviours that are causing lost sales
In-Store Data Streams
-
Customer Behaviour
reveals what is being requested in-store -
Staff Performance
reveals how staff are selling in-store -
Product Funnel
reveals interest levels of products prior to purchase (or not)
Customer Behaviour
Actionable In-store Customer Behaviour
Understand what your customers are requesting most for in-store by analysing search terms and product requests when they approach staff for help.
Analyse Individual Customer Behaviour from your
CRM System
Track engagement with your loyal customers to reveal their preferences and behaviours to use in future sales,
marketing and promotional activities.
marketing and promotional activities.
Staff Performance
Understand Sales Associate Engagement with Customers
Reveal how your staff are interacting with customers. Match their usage of the App with sales data to reveal impact of Mercaux on sales. Track usage of the App (broken down by store) to ensure a good adoption level is being achieved.
Product Funnel
Popular Products and
Lost Sales
View the most popular products browsed in-store and understand instances where you lost sales due to lack of inventory.
Analyse Your In-Store Performance in One Centralised HQ Platform
Plug in Third-Party
Data to Measure
In-Store Attribution
Integrate footfall, POS and eCommerce data feeds into the HQ Platform to attribute customer, staff and product behaviours to converted or lost sales.
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