It

The “Backbone” for your In-Store Digital Transformation Journey

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Superior Customer Experiences through Omnichannel Capabilities

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Reveal In-Store Path-to-Purchase Customers, Staff and Product Data

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New Service Models for the next normal of In-Store Retail

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Visualizza tutto

Offer superior customer experiences in-store and online, improve staff productivity, generate more sales and unlock the in-store data black box with Mercaux’s Omnichannel and Unified Commerce Solutions.

Core Solutions

Sales Assist & Omnichannel

Empower Sales Associates with the tools to deliver superior customer experiences
Clienteling

Deliver a highly personalised shopping experience in-store and remotely
Self-Service

Endless aisle catalogue, availability and inspiring content in the hands of shoppers

Core Solutions

Sales Assist & Omnichannel

Empower Sales Associates with the tools to deliver superior customer experiences

Product availability, details, comparisons, and cross-selling
View the endless aisle catalogue and place online orders
Powerful selling content and styling recommendations
Alternative suggestions if product is not available in-store
Email customers in-store baskets for purchase at a later date

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Clienteling

Deliver a highly personalised shopping experience in-store and remotely

360° customer view including purchase history, interactions etc.
Use past engagement data to personalise the experience
Capture in-store product interests to leverage in other channels
Send personalised emails and messages from store to customer
Grow your CRM database by adding new shoppers in-store

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Self-Service

Product availability, endless ailse catalogue and inspirational content in shoppers’ own hands

Self-service Kiosks
B2C Web App

- Touch screen kiosks display the endless aisle of products
- Browse the catalogue or use powerful search to find the perfect product
- Access real-time availability of products in-store, in other stores and online
- View key selling points including styling recommendations, reviews and videos
- Call for assitance or integrate your payment system for self-checkout
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- Easy to launch Web App by QR Code or short URL
- Scan barcodes for product information and availability in-store and online
- Powerful selling content, cross-selling, alternatives and styling recommendations
- View the in-store and online catalogue, and utilise fast and easy search
- Boomark favourite items to build a virtual basket
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Supported by HQ Analytics & Content Management Platform

In-Store Data Analytics
Content Management System

Supported by HQ Analytics & Content Management Platform

In-Store Data Analytics

Reveal the reasons behind low conversion or basket size
In-depth app analytics reflecting different staff behaviours
Anonymous and individual customer behaviour data
Product performance by SKU and size: interests, conversions, lost sales
Data transfer to your BI, planning and market automation software

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Content Management System

Configure the app to match your branding
Manage all the content that’s displayed in the App
Define what products to offer as alternatives or cross-sell
Upload VM guidelines and training for staff
Set roles and permissions access rights

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Add-On Solutions

Level 1

Elevate your in-store capabilities to a more advanced level
Level 2

Our most advanced solutions result in a fully integrated digital ecosystem

Add-On Solutions

Level 1

Elevate your in-store capabilities to a more advanced level.

VM Guidelines & Training
Click & Collect
Styling & Bundling

Floor Runner
Social Media
Store Communications

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Level 2

Our most advanced solutions result in a fully integrated digital ecosystem

AI Recommendations
Mobile Checkout
Advanced Product Analytics

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New Service Models Post-Lockdown

We’ve created a number of solutions to serve customers with differing comfort levels of returning to stores:

Remote selling solutions for customers at home
Self-service solutions for customers returning to store
Pre-order products whilst in queue or for appointments

Come funziona

Simplify the Sales Process by empowering staff with product, inventory, customer and other relevant selling content in-store
Enable New Use-Cases, that were not possible before such as 121 comunication, in-store personalisation and remote selling
Reveal the In-Store Path-to-Purchase, by capturing customer behaviour, staff performance and product funnel data

Why Mercaux?

Easy to launch
Powerful
Flexible

Easy to launch
Minimal Effort to Integrate
- The Mercaux Integration Core enables integration with any systems or data formats, so there's no need to create bespoke integrations
- Intuitive UI/UX interface and WiFi independency (screens appear instantly instead of loading) means fast adoption and high usage by Sales Associates
- Mercaux Analytics provides transparent launch, automated integration diagnostics and usage monitoring
Our Technologies
Powerful
Not just an App
- All in-store engagement scenarios from Product Discovery through to Personalised Recommendations and Checkout are measured
- In-store analytics including, customers’ interests, Sales Associate engagement, product funnel conversion and incremental sales generated using Mercaux
- Leverage rich content and crowdsource fresh new content created by Sales Associates in-store with access to the powerful content engine
Soluzioni
Flexible
Adapts to your Needs
- Retailers choose their own digital transformation path and pace by switching on solutions based on current business needs and IT system readiness
- Multi-platform and multi-device means that retailers can choose iOS or Android, and serve the app on iPads or self-service screens
- Configurable UI / UX gives retailers the power to display their own branding and showcase their products across multiple media formats (e.g., imagery, videos, or social media content)
Digital Transformation

Testimonial

Grazie all’app Sales Assist, i commessi di Nike hanno migliorato l’esperienza di acquisto dei clienti in negozio offrendo look completi, trovando immediatamente il prodotto richiesto nella taglia giusta, spiegando i vantaggi dell’articolo e consigliandone altri da abbinarvi.

Ekaterina Dobrovolskaya, Head of Nike department, Inventive Retail Group

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La velocità e la facilità con la quale siamo riusciti ad implementare Mercaux è stata straordinaria. Abbiamo integrato il meglio del digitale nei nostri punti vendita, offrendo ai clienti i più elevati standard di servizio e aumentando le vendite sia in negozio sia online.

Simon Donoghue, MD Retail & Ecommerce

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“Mercaux’s ease of integration and modularity were driving factors for us as we rolled out their services across multiple countries. We wanted to team up with a business which understood our commercial needs but also provided additional flexible functionalities to allow us to have a greater impact.”

Almudena Cárdenas, director of Projects and Innovation

“Mercaux has helped our sales team to provide a better experience for our guests. They have been attentive and responsive to all our needs and challenges which in turn has helped us improve our business and increase sales.”

Alastair Tocher, Retail Department Manager

Mercaux è stato un partner ideale nella nostra trasformazione digitale, non solo aiutandoci a mettere a disposizione dei nostri commessi la tecnologia in negozio, e incrementando così le vendite online e nei punti vendita, ma favorendo anche l’ottimizzazione dell’operatività e dei processi di comunicazione nei negozi.

Ruslan Malich, Benetton Group, Country Manager

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Selected Partners

I nostri partner

Risorse in primo piano

Retail's Recovery Post-Lockdown

Read our statement of how we believe retail can use this crisis as an opportunity to reset
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The Pulse of Retail 2020

We asked retailers how they have responded to the crisis and how they plan to recover
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COVID-19 Resource Centre

All our articles, reports, webinars and infographics on responding, recovering and reimagining
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