The “Backbone” for your In-Store Digital Transformation Journey

The “Backbone” for your Digital Transformation Journey

Superior Customer Experiences through Omnichannel Capabilities

Reveal In-Store path-to-purchase Customers, Staff and Product Data

Reveal In-Store Path-to-Purchase Customers, Staff and Product Data

New Service Models for the next normal of retail

New Service Models for the next normal of In-Store Retail

Superior Customer Experiences through Omnichannel Capabilities
Offer superior customer experiences in-store and online, improve staff productivity, generate more sales and unlock the in-store data black box with Mercaux’s Omnichannel and Unified Commerce Solutions.

Core Solutions

  • Sales Assist & Omnichannel
    Empower Sales Associates with the tools to deliver superior customer experiences
  • Clienteling
    Deliver a highly personalised shopping experience in-store and remotely
  • Self-Service
    Endless aisle catalogue, availability and inspiring content in the hands of shoppers

    Core Solutions

    Sales Assist & Omnichannel
    Empower Sales Associates with the tools to deliver superior customer experiences
    • Product availability, details, comparisons, and cross-selling
    • View the endless aisle catalogue and place online orders
    • Powerful selling content and styling recommendations
    • Alternative suggestions if product is not available in-store
    • Email customers in-store baskets for purchase at a later date
    Más información
    Sales assist
  • Clienteling
    Deliver a highly personalised shopping experience in-store and remotely
    • 360° customer view including purchase history, interactions etc.
    • Use past engagement data to personalise the experience
    • Capture in-store product interests to leverage in other channels
    • Send personalised emails and messages from store to customer
    • Grow your CRM database by adding new shoppers in-store
    Más información
    Clienteling
  • Self-Service
    Product availability, endless ailse catalogue and inspirational content in shoppers’ own hands
    • Self-service Kiosks
    • B2C Web App
      • Touch screen kiosks display the endless aisle of products
      • Browse the catalogue or use powerful search to find the perfect product
      • Access real-time availability of products in-store, in other stores and online
      • View key selling points including styling recommendations, reviews and videos
      • Call for assitance or integrate your payment system for self-checkout
      Más información
      B2C Web App
      • Easy to launch Web App by QR Code or short URL
      • Scan barcodes for product information and availability in-store and online
      • Powerful selling content, cross-selling, alternatives and styling recommendations
      • View the in-store and online catalogue, and utilise fast and easy search
      • Boomark favourite items to build a virtual basket
      Más información
      B2C Web App

Supported by HQ Analytics & Content Management Platform

  • In-Store Data Analytics
  • Content Management System

    Supported by HQ Analytics & Content Management Platform

    In-Store Data Analytics
  • In-Store Data Analytics
    • Reveal the reasons behind low conversion or basket size
    • In-depth app analytics reflecting different staff behaviours
    • Anonymous and individual customer behaviour data
    • Product performance by SKU and size: interests, conversions, lost sales
    • Data transfer to your BI, planning and market automation software
    Más información
    In Store Data
  • Content Management System
  • Content Management System
    • Configure the app to match your branding
    • Manage all the content that’s displayed in the App
    • Define what products to offer as alternatives or cross-sell
    • Upload VM guidelines and training for staff
    • Set roles and permissions access rights
    Más información
    Content Managment & Analytics

Add-On Solutions

  • Level 1
    Elevate your in-store capabilities to a more advanced level
  • Level 2
    Our most advanced solutions result in a fully integrated digital ecosystem

    Add-On Solutions

    Level 1
    Elevate your in-store capabilities to a more advanced level.
    • VM Guidelines & Training
    • Click & Collect
    • Styling & Bundling
    • Floor Runner
    • Social Media
    • Store Communications
    Más información
    Level 1 add-ons
  • Level 2
    Our most advanced solutions result in a fully integrated digital ecosystem
    • AI Recommendations
    • Mobile Checkout
    • Advanced Product Analytics
    Más información
    Level 2 add-ons

New Service Models Post-Lockdown

We’ve created a number of solutions to serve customers with differing comfort levels of returning to stores:
  • Social Distancing & restricted numbers in-store
  • Customers uncomfortable returning to stores
  • Overstock of SS20 collection that needs to be sold

Cómo Funciona

Cómo Funciona

  • Simplify the Sales Process by empowering staff with product, inventory, customer and other relevant selling content in-store
  • Enable New Use-Cases, that were not possible before such as 121 comunication, in-store personalisation and remote selling
  • Reveal the In-Store Path-to-Purchase, by capturing customer behaviour, staff performance and product funnel data

Why Mercaux?

  • Easy to launch
  • Powerful
  • Flexible
  • Easy to launch

    Minimal Effort to Integrate

    • The Mercaux Integration Core enables integration with any systems or data formats, so there's no need to create bespoke integrations
    • Intuitive UI/UX interface and WiFi independency (screens appear instantly instead of loading) means fast adoption and high usage by Sales Associates
    • Mercaux Analytics provides transparent launch, automated integration diagnostics and usage monitoring
    Our Technologies
    Easy to launch
  • Powerful

    Not just an App

    • All in-store engagement scenarios from Product Discovery through to Personalised Recommendations and Checkout are measured
    • In-store analytics including, customers’ interests, Sales Associate engagement, product funnel conversion and incremental sales generated using Mercaux
    • Leverage rich content and crowdsource fresh new content created by Sales Associates in-store with access to the powerful content engine
    Soluciones
    Powerful
  • Flexible

    Adapts to your Needs

    • Retailers choose their own digital transformation path and pace by switching on solutions based on current business needs and IT system readiness
    • Multi-platform and multi-device means that retailers can choose iOS or Android, and serve the app on iPads or self-service screens
    • Configurable UI / UX gives retailers the power to display their own branding and showcase their products across multiple media formats (e.g., imagery, videos, or social media content)
    Digital Transformation
    Flexible

Testimonios

Nike
“Equipados con la app de Sales Assist, los vendedores de las tiendas en Nike mejoraron la experiencia de compra de sus clientes al ofrecerles conjuntos de looks completo, pudiendo encontrar de forma instantánea el producto y el tamaño requeridos, así como pudiendo recomendar productos similares y explicar los beneficios y características del producto.”
Ekaterina Dobrovolskaya, Head of Nike department, Inventive Retail Group
Lee el Case Study
Más información
French ConnectionFrench Connection
“La velocidad y facilidad con la que implementamos Mercaux ha sido extraordinaria. Hemos puesto en marcha lo mejor del mundo digital en nuestras tiendas, consiguiendo dar el mejor servicio a nuestros clientes - aumentando las ventas tanto en las tiendas como online.”
Simon Donoghue, MD Retail & Ecommerce
Lee el Case Study
Más información
SpringfieldSpringfield
“Mercaux’s ease of integration and modularity were driving factors for us as we rolled out their services across multiple countries. We wanted to team up with a business which understood our commercial needs but also provided additional flexible functionalities to allow us to have a greater impact.”
Almudena Cárdenas, director of Projects and Innovation
TryanoTryano
“Mercaux has helped our sales team to provide a better experience for our guests. They have been attentive and responsive to all our needs and challenges which in turn has helped us improve our business and increase sales.”
Alastair Tocher, Retail Department Manager
UCB
“Mercaux ha sido un partner ejemplar durante nuestra transformación digital, no solo ayudándonos a ofrecer tecnología a nuestros vendedores en las tienda y, por tanto, aumentando las ventas tanto online como en tiendas, sino también ayudando a allanar el camino para una optimización en los procesos de comunicación y operaciones.”
Ruslan Malich, Benetton Group, Country Manager
Más información
Más información

Selected Partners

  • Salesforce
  • SAP SE
  • Magento
  • Shopify
  • Aptos
  • Adyen

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