HQ Management & Analytics Platform

Content Management and Powerful Analytics

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Risultati

  • <span class=Actionable in-store customer behaviour data">
    Actionable in-store customer behaviour data
  • <span class=Track Sales Associate behaviour in-store">
    Track Sales Associate behaviour in-store
  • <span class=Understand in-store product funnel and lost sales">
    Understand in-store product funnel and lost sales

Funzionalità

Actionable In-store Customer Behaviour
Understand what your customers are requesting most for in-store by analysing search terms used when they approach your staff for help.
Analyse Individual Customer Behaviour from your CRM System
Track engagement with your loyal customers to reveal their preferences and behaviours to use in future sales, marketing and promotional activities.
Understand Sales Associate Engagement with Customers
Reveal how your staff are interacting with customers. Match their usage of the App with sales data to reveal impact of Mercaux on sales. Track usage of the App (broken down by store) to ensure a good adoption level is being achieved.
Popular Products and Lost Sales
View the most popular products browsed in-store and understand instances where you lost sales due to lack of inventory.
Content Creation
Manage all the content displayed in the App from the HQ Platform. Define what products should be displayed as alternatives to recapture lost sales or create recommendations to inspire customers to increase their basket size.
Configure the App
Configure every element of the App to match your branding with fully adjustable UI and UX elements. Easily control the in-store experience with our sophisticated roles & permissions management module, allowing different levels of access across the organisation.
VM Guidelines & Training
Upload visual merchandising and store guidelines, training materials and HR directives from HQ to stores in multiple formats (including video). In response, stores can upload store reports, feedback, images and videos back to HQ.
Store Communications
Communicate easily between individual stores and HQ for feedback on products, materials or looks. Receive instant notification through the HQ Platform in order to respond to stores quickly.

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