Eng

Tendam: An Enterprise
Retail Success Story

Improved in-store conversion across three brands

“We approached Mercaux with very specific objectives, wanting to provide a truly personalised customer experience and to future-proof Tendam for the changing demands and expectations of the connected consumer. They delivered on these.”

Pedro Esquivias
Chief Customer Officer at Tendam

Partnership Goals & Objectives

Tendam Group (formerly known as The Cortefiel Group) chose Mercaux as their transformation partner to connect their stores and staff to the digital world. Convinced by the results of the pilot in their Springfield stores, the company has since extended the partnership to two more brands, including its flagship brand, Cortefiel.

Sales Assist & Omnichannel

Customers benefit from viewing the endless aisle of products so staff can recommend products available in-store, fulfil the order through another store or complete the transaction through ecommerce, improving conversion and reducing lost sales.

Styling & Bundling

Through bundling individual products together, Sales Associates can present a “complete look” to the customer to inspire them to purchase entire looks instead of individual items, increase the units per transaction (UPT).

Storytelling

Sales Associates present social media content that features the individual brand’s products styled on real people to inspire the customer to match the look, further increasing the likelihood of a sales.