Karen Millen

In-Store Digital Transformation

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Project Overview

Karen Millen partnered with Mercaux to enable their in-store digital transformation and empower sales people with mobile technology that delivers all the information they need at their fingertips.
Trialled in 10 stores, Mercaux has now been rolled out to all 33 Karen Millen UK Solus Stores.

  • Integration
    Easy & Fast Integration
  • Results
    Strong & Measureable Results
  • Roll Out
    Phased Roll-Out
  • Modular
    Modular Out-of-Box Solution
  • Adoption
    Fast App Adoption

Modules & Functionalities

Sales Assist Styling Storytelling Staff Empowerment Communication Endless Aisle
  • Sales Assist
  • Styling
  • Storytelling
  • Staff Empowerment
  • Communications
  • Endless Aisle
Sales Assist
Provide sales people with detailed product overview and instant size check in store
Sales Assist
Styling
Show recommendations for styling suggestions and AI-generated alternatives when products are not available
Styling
Storytelling
Bring user generated social media content and marketing material to enable sales people to become trusted stylists
Storytelling
Staff Empowerment
Empower sales people to create looks and build outfits directly from the app
Staff Empowerment
Communications
Give sales people a voice allowing them to comment on products, materials and looks
Communication
Endless Aisle
Check inventory online and across all stores in real time
Endless Aisle

Results & Effects

  • Increase Sales
    7%
    Increase in store sales
  • Interactions
    2000+
    Interactions per Store per Week
  • Looks
    500
    Looks per Store per Month

Download the Full Case Study


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