B2C Web App

The power of Mercaux, in the hands of your customers

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Results & Effects

  • A solution for customers who want to keep their distance from staff
    A solution for customers who want to keep their distance from staff
  • Access to endless aisle of products and availability
    Access to endless aisle of products and availability
  • Build a virtual basket of items they want to purchase
    Build a virtual basket of items they want to purchase
Easy to Launch Web App
Encourage customers to access the web app (specific for that store) by displaying a QR code or short URL at the entrance to your store for them to scan or input into their phone’s web browser. No need for your customers to download an App as it launches immediately via their web browsers.
Scan & Search
Scan a barcode to instantly reveal availability and product information or use the search and filter functionality to display recommendations from the full endless aisle catalogue.
Powerful Selling Content and Recommendations
View key selling points of each product including styling recommendations, reviews and inspiring videos. Easy access to product details, including size guidelines, care and fabric instructions that match online.
Inspire Purchase of Looks
Encourage customers to purchase looks (instead of single products) by bundling products together into looks and display prominently in the app for inspiration.
Endless Aisle of Products
View the full range of products you sell in-store, as well as endless aisle of other products sold online and in other stores.
Bookmark Favourite Items
Customers can bookmark favourite products as they browse the store to then take build as a physical basket themselves, or take to a sales associate to help with the purchase.
App Usage Analytics
Measure the portion of store traffic that accesses the app and how active they are. Break down usage into number of barcode scans, most popular products and what is saved into bookmarks so that "app conversion", activity and correlation with sales can be made.

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